There is a good reason why credit and debit cards are made of plastic -they are extremely durable and you can find them in your wallet easily. Good quality clear plastic business card is same in the physical look because of the same two reasons- durability and can be easily recognized. With the technology in the plastic industry improving steadily at a fast pace, clear business plastic card can stay flat, even after being in the back pocket of your jeans all day and they will even survive going through the washing machine followed by the hot cycle of a dryer!
A huge number of businesses give thousands of clear plastic business card every year to thousands of their potential clients. But most of these cards end up in the garbage or get used for making a quick note or shopping lists and then thrown away. Everybody has business cards on their desk, at the bottom of their purses and wallet but nobody remembers. Eventually they become so dog-eared and old that people can’t even remember why we have them. Sometimes, these cards are so cheap and flimsy that they become illegible.
Everyone wants cheap these days. Gone are the days when people had to plan their own card and then draw it on a sketchpad and had to make a logo for their business and then were sent off to the printers. People checked the proofs before they were printed, waited days for them to be printed and then waited a few more days for delivery. It was a long, laborious process which easily took weeks to be done.
Nowadays, you can get free business cards online and when you do order replacements, they are amazingly cheap. But is cheap always best? With clear plastic business card, you know your prospect is going to slide it into his wallet easily and this card is not going to get dog-eared and fall apart. When he sees it, he will see that your organization isn't cheap - not something you want to portray anyway. He won't be able to write someone else's number on the back of it either! A business card is a tiny piece of advertising and if you are in sales, you hope that giving one to a prospect will result in a future sale. With a plastic business card, your card will stand out above all the rest.
Today's clear plastic business card can be awesome little works of art too. You can use any color and also include your logo and design you want. Of course, these plastic business cards are more expensive than a cheaper paper card. But these are much more durable than paper. Many companies are using these cards, for the same reasons. So if you want to give a prospect a card, why not give them the best? Although cheap cards are better option than no cards at all, but these plastic business cards make an instant statement that yours is a thoughtful company and you know about quality.
